Google Ads management with clear structure and honest reporting

Account structure that stays readable

We separate brand, competitor and generic service campaigns where it makes sense. Budget follows business priority, not Google’s default suggestions.

Keywords and negatives

Search terms are reviewed regularly. Negative keywords cut waste from irrelevant queries. Match types are chosen for control versus scale based on your budget.

Ads and landing pages

Ads point to landing pages or focused site URLs with message match. Extensions use real phone numbers and locations you serve.

Tracking

Conversions import from Analytics or CRM where possible. Call tracking may be recommended for service businesses.

Optimisation rhythm

Weekly checks early on, then bi-weekly or monthly depending on spend. Reports show spend, clicks, conversions and notes on what we changed.

Compliance

We avoid misleading claims and restricted categories. You approve ad copy before launch.

Combine ads with SEO audit work so paid and organic do not fight over the same broken pages.

Talk to ENZORA about ads.

Landing experience and quality score

Quality Score ties to expected click-through rate, ad relevance and landing page experience. We improve all three together rather than bidding harder on weak pages. Where Quality Score is low we fix pages before scaling budget.

Seasonality and promos

Retail peaks, tax season or weather-driven services get calendar plans so budgets rise and fall intentionally. Promo extensions match offers on your site to avoid disapprovals.

Transparency on fees

You see ad spend separate from management fees. We do not mark up Google’s media cost. Invoices show what ran, what paused and what we recommend next month.

Handoff if you bring ads in-house

Account ownership stays yours. If you graduate to an internal team we document campaign logic and provide a transition call.

Shopping and feed campaigns

When you sell products we connect Merchant Center hygiene with ads: disapproved items, missing GTINs and weak titles are fixed before budget flows to Shopping. Performance Max asset groups get real headlines, not placeholders.

Call-only and lead forms

Service businesses sometimes need call extensions without sending traffic to a weak page. We structure call-only campaigns with clear schedules matching your office hours.

Shared learning with SEO

Organic and paid search share query intent. We share Search Console insights with ads work so you do not pay for keywords you already rank for on page one, unless you want defensive coverage on brand terms.

When to start ads

Start when your offer, fulfilment and tracking are ready. We will delay launch if forms fail or mobile speed is poor because that burns budget and teaches the algorithm the wrong lessons.

Budget pacing and learning phase

New accounts need room to gather conversion data. We set expectations on learning periods and avoid panic changes in the first two weeks unless something is clearly broken, such as billing errors or disapproved ads.